To Sell (Or Not to Sell) on Amazon
Because Amazon has become the ultimate one stop shop, it makes sense for any seller to contemplate using the online marketplace to peddle their wares. But is it the right move for you? Here are some things to consider. First and foremost, make sure there is an online demand for your merchandise. The sales estimator tool, provided by Amazon, was designed to provide sellers with guidance as to how well similar products to theirs have fared on the site. While the sales estimator tool does not take into consideration factors like how effectively a product was marketed or if the seller chose to advertise, it can (very, very roughly) estimate your monthly sales. If selling on Amazon makes sound financial sense for your business, you will then need to address how exactly to fulfill orders. Fulfillment by Amazon (FBA) is an excellent choice if you are dealing with a ton of merchandise. It eliminates the need for renting a warehouse, hiring employees, and fretting over lost packages.