Amazon’s Private Brands and What It Means To You
Imitation is the sincerest form of flattery . We’ve all heard this saying before, and in some instances, it’s true. But when it comes to Amazon’s foray with their own private label collections — especially as it relates to third-party dealers and national brands — well, then it’s a bit dicey. Here’s the thing: Not only does Amazon function as a marketplace upon which almost anything is available for purchase, it is also a living, breathing database that accumulates, in real time, the spending habits of their customers. It takes Amazon merely six months to cultivate a private label — from conception to manufacturing to merchandising — based simply on the popularity metric of another pre-established, well-selling brand. Further, while this newly created product will typically be of lesser quality, it will also have the full backing of the Amazon machine. Even Alexa, for instance, will select items from Amazon’s private label products over branded products when prompted. The