Amazon was tricked by a fake law firm into removing a hot product, costing this seller $200,000
Eugene Kim | @eugenekim222 Published 12:32 PM ET Thu, 7 Sept 2017 | Updated 2:39 PM ET Mon, 11 Sept 2017 CNBC.com An Amazon merchant said his hottest product was kicked off Amazon because of a complaint made by a fake law firm. The seller put in an appeal last month but couldn't get it resolved until Tuesday, after losing about $200,000 in sales. Experts say Amazon is notorious for not properly vetting seller complaints. Shortly before Amazon Prime Day in July, the owner of the Brushes4Less store on Amazon's marketplace received a suspension notice for his best-selling product, a toothbrush head replacement. The email that landed in his inbox said the product was being delisted from the site because of an intellectual property violation. In order to resolve the matter and get the product reinstated, the owner would have to contact the law firm that filed the complaint. But there was one problem: the firm didn't exist. Brushes4Less was...