Amazon’s New and Improved Brand Registry
These days owning your own business on Amazon — and proving the business is yours — is not as simple as one might think. In fact, it has become quite common on Amazon for competitors to usurp listings that do not belong to them and repurpose them to list their own counterfeit merchandise. The practice is unfair and filches money away from business owners. And righting this unscrupulous wrong? Well, it is a little more complicated than picking up the phone and shouting righteously at Amazon Support. In the past when dealing with fraudulent sellers, Amazon has required business owners to issue a formal request for removal with its Seller Support team. It is a tiresome and lengthy process, and in some cases it can prove to be surprisingly difficult to prove legal ownership. As 2016 was a year especially rife with bogus listings, Amazon has addressed this issue head on with a brand new registry that allows companies to register their brands. The new version of the brand regist...