Amazon’s New and Improved Brand Registry


 
These days owning your own business on Amazon — and proving the business is yours — is not as simple as one might think. In fact, it has become quite common on Amazon for competitors to usurp listings that do not belong to them and repurpose them to list their own counterfeit merchandise. The practice is unfair and filches money away from business owners. And righting this unscrupulous wrong? Well, it is a little more complicated than picking up the phone and shouting righteously at Amazon Support.
In the past when dealing with fraudulent sellers, Amazon has required business owners to issue a formal request for removal with its Seller Support team. It is a tiresome and lengthy process, and in some cases it can prove to be surprisingly difficult to prove legal ownership. As 2016 was a year especially rife with bogus listings, Amazon has addressed this issue head on with a brand new registry that allows companies to register their brands.
The new version of the brand registry system works as the nucleus for companies to register their brand on Amazon. Further, the requirements for brand registration eligibility has been made stricter, and Amazon recognizes trademarks in this new version.
Enrollment is open to manufacturers, brand owners, product distributors and resellers; approval must be given to sellers and distributors from the brand owners. Even if you have registered your brand previously, you will need to reapply. There will be no connectivity between the first and second version of the Brand Registry.
Be prepared to provide the following information to prove brand ownership:
  • Details of registered trademarks
  • URL of company / brand website
  • Photos of brand logo on product packaging and products


While Brand Registry 2.0 is an improvement, it is not a catchall for preventing other sellers from selling your brand. What it will do is provide an extra layer of protection for your brand and greatly un-complicate the dispute process — which is a vast improvement for sellers.

Comments

Post a Comment

It is all about the friendly and kind conversation here. I would love to hear from you.
Be sure to check back again because I do make every effort to reply to all comments.

Audrey

Popular posts from this blog

Alternative Ways To Fight Acne

Alternative Ways to Fight Acne By Mari Bozozo As someone who has suffered from acne for the better part of her years, I can tell you, without exaggeration, that I have tried countless products, methods, and treatments that yielded very little if any results in the long run. My acne prevailed, right along with the mounting stress, depression, and anxiety, to boot. From trying the latest and so-called greatest products marketed specifically toward acneic skin, to the expensive prescriptions and treatments. I tried it ALL. However, in the end, none of these “phenomenons” went the distance nor afforded the longevity that I desperately sought. Yet and still, I tirelessly continued in my pursuit. Recently, within the last year, I broke ground. I most certainly have to credit my knowledgeable and resourceful esthetician with steering me in the right direction, by introducing me to a new and innovative way to cleanse my face. Upon first telling me about it, I must admit that I thought she wa...
Read more

What is Microdermabrasion Treatment

Image
What Is Microdermabrasion Treatment Your skin is exposed to the environmental elements every day. Over the years, the sun’s rays, pollution, and other damaging agents can take a toll on your skin. Microdermabrasion treatment can help reduce or eliminate the wrinkles and fine lines, “crow’s feet,” age spots, light acne scars, and undesired pigmentation that may appear on the skin over time. In general, good candidates are adults who are in good physical health, with realistic expectations for the outcome of their Skin Treatment. People who do not have enough available time to undergo more invasive skin resurfacing treatments such as dermabrasion, laser skin resurfacing, or heavy chemical peels may also be good candidates for microdermabrasion. Microdermabrasion is a non-chemical, non-invasive procedure that uses a spray of microcrystals to remove the outermost layer of dry, dead skin cells and reveal fresh, younger, and healthier-looking skin. Microdermabrasion also encourages th...
Read more

A Perspective on All This

I don't know this man but I ran into this heart felt article and I really had to share it. We can all relate to it. One way or another. Hope you feel it as much as I did:) "A Perspective on All This Sometimes God gets to call a time out, and while high school coaches get either 30 or 60 seconds, the Man gets as long as He needs, as long as it takes. Why this? Why now? To me, something had to do it and if not now, when? And if not this, then what? We’ve been crippled before – we survived Ebola and Y2K – and we’ll never forget the days of September 11th. Still, I recall September 12th, when perfect strangers hugged on the streets, when there were two-minute standing ovations to the National Anthem when the games began again. Now, as I’ve written, some don’t even bother to stand anymore. For some reason, we were chosen – we were the winning sperm cells – we get to play. We’ve enjoyed piano recitals and 4th of July celebrations, competing win, lose, or draw. We’ve got t...
Read more
Managing Sensitive And Acneic Skin By Mari Bozozo Although having both sensitive and acneic skin is not necessarily a mutually exclusive occurrence, it is more common than not for a person to have both. Yes, some of you may have acneic skin, but are not necessarily sensitive. In your case, that is terrific! But for those of us who have bouts with both, it can be a particularly slippery slope in dealing with it. I have had very sensitive skin for as long as I can remember. The horrors that I have suffered were thankfully not repetitive once I pinpointed the culprits. From those episodes, I learned to take better care of my skin by the process of elimination going forward. One of the main perpetrators for me was the chemical preservative Oxybenzone, a common ingredient found in commercial sunscreens. Without having prior knowledge of my allergy to this ingredient, I recall slathering it on practically all of my body in preparation for a fun day at an amusement park many moon...
Read more

Keeping Acne At Bay During The Summer

Keeping Acne At Bay During the Summer By Mari Bozozo The Dog Days of Summer are undoubtedly here. Along with the long lazy days, beachcombing, sunbathing, and buying our fair share in stocks of bug repellent sprays and antihistamines, we must also tango with the soaring temperatures. And if you’re not blessed enough to reside in areas such as the west coast or the southwest, the heat becomes especially unbearable when coupled with oppressive humidity. Of course, the challenges become amplified for the acne sufferer. Sigh. Is Autumn here yet?! As you may tell, Summer is not my favorite season, and for the reasons mentioned above. However, as someone with a propensity toward challenged skin, I am determined to navigate my way through it, regardless of the darts that the sun rays and the relentless dew points throw at me. One way that I do this is by trying my hardest to keep my sweat to a minimum, particularly when exercising. This is why I avoid any vigorous activity that involves be...
Read more
Acne Prescription Medicine- Is It Really Worth It? By Mari Bozozo As chronic acne sufferers, we’ve all been there at some point or another. After trying everything under the sun to absolve ourselves of a seemingly lifetime sentence with this issue, in a fit of despair, we go to a dermatologist with our proverbial fingers crossed in the hopes that we will find a permanent solution, putting an end to our miseries. It would not be an exaggeration to say that I have tried every medication imaginable and under the sun. From antibiotics such as Tetracycline, Minocycline, and Dioxycycline, to the Vitamin A derivative Isotretinoin, I’ve exhausted every possibility, and in vain, might I add. From experiencing antibiotic resistance, allergic reactions, ineffectiveness, to downright playing Russian Roulette with my health on account of the hazards involved, I had to wonder if any of it was truly worth it. Take the Isotretinoin that I used, for example. I felt that for every day that I took it,...
Read more

What About Men With Acne?

What About Men With Acne? By Mari Bozozo As a woman, I know all too well that the lot of us are subjected to acne for a plethora of reasons, with hormonal imbalances heading at the top of the list. This would not only explain our cyclical skin eruptions but why we appear to be the sex that appears to struggle with it at a higher rate, thus making us far more vocal about this issue. But what about men with acne? While I believe that they are just as susceptible to it as women, it appears that they adopt a stance of silence and inaction toward it. Thus, resulting in more challenges dealing with it. Certainly, I am not undermining a woman’s insufferable experiences with acne. If that were the case, I’d be undermining my very own. However, if I’m to do a “comparative analysis” in regards to which sex is at a more disadvantage in having acne, I’d be compelled to admit that it very well may be men. Ponder over this for a moment: As women, what is the #1 go-to weapon in our arsenal to eithe...
Read more