The New & Improved Amazon Brand Registry
As of around April 30, 2017, Amazon updated their Brand Registry program. The new version takes aim at protecting intellectual property rights from suspected violators as well as monitoring the pages of authorized resellers for sellers/owners who wish to preserve the integrity of their brand. Brand owners and sellers who enrolled in the Brand Registry program before April 30 will need to re-enroll if they wish to take advantage of the new (and currently free) offerings. The original Seller Central program does still exist; it simply lacks the new tools and features of its more multi-tasking counterpart. To start, visit brandservices.amazon.com . Use existing Seller Central credentials if you have them; anything previously registered in the original system should populate. Amazon will need to verify the trademark before any brands will be officially enrolled in the new Brand Registry system. Sellers will be asked to provide a live or active registered trademark; a Government Regist