The New & Improved Amazon Brand Registry

As of around April 30, 2017, Amazon updated their Brand Registry program. The new version takes aim at protecting intellectual property rights from suspected violators as well as monitoring the pages of authorized resellers for sellers/owners who wish to preserve the integrity of their brand. Brand owners and sellers who enrolled in the Brand Registry program before April 30 will need to re-enroll if they wish to take advantage of the new (and currently free) offerings. The original Seller Central program does still exist; it simply lacks the new tools and features of its more multi-tasking counterpart.
To start, visit brandservices.amazon.com. Use existing Seller Central credentials if you have them; anything previously registered in the original system should populate. Amazon will need to verify the trademark before any brands will be officially enrolled in the new Brand Registry system.
Sellers will be asked to provide a live or active registered trademark; a Government Registered Principal Trademark Registration or Serial Number [visit uspto.gov for more information]; images of the brand logo, and of the product and packaging with visible trademark; a list of product categories; and a list of countries where the products are manufactured and distributed.
Part of the charm of this program is how it allows sellers to take control of their brand. The seller uploads a photo of their own logo or text, and Amazon then absorbs this information and can flag if anyone else is using it. Only “Active” trademark statuses are eligible for the program, opposed to “Pending” and “Approved-Pending Filing” statuses. Check the status of your enrollment by logging into brandregistry.amazon.com with your seller credentials. And it should be noted that the Brand Registry only offers brand protection wherever your trademark is registered.
If protecting the integrity of your brand is important to you, Amazon’s updated Brand Registry tool is certainly worth checking out.

Comments

Post a Comment

It is all about the friendly and kind conversation here. I would love to hear from you.
Be sure to check back again because I do make every effort to reply to all comments.

Audrey

Popular posts from this blog

Alternative Ways To Fight Acne

Alternative Ways to Fight Acne By Mari Bozozo As someone who has suffered from acne for the better part of her years, I can tell you, without exaggeration, that I have tried countless products, methods, and treatments that yielded very little if any results in the long run. My acne prevailed, right along with the mounting stress, depression, and anxiety, to boot. From trying the latest and so-called greatest products marketed specifically toward acneic skin, to the expensive prescriptions and treatments. I tried it ALL. However, in the end, none of these “phenomenons” went the distance nor afforded the longevity that I desperately sought. Yet and still, I tirelessly continued in my pursuit. Recently, within the last year, I broke ground. I most certainly have to credit my knowledgeable and resourceful esthetician with steering me in the right direction, by introducing me to a new and innovative way to cleanse my face. Upon first telling me about it, I must admit that I thought she wa...
Read more

What is Microdermabrasion Treatment

Image
What Is Microdermabrasion Treatment Your skin is exposed to the environmental elements every day. Over the years, the sun’s rays, pollution, and other damaging agents can take a toll on your skin. Microdermabrasion treatment can help reduce or eliminate the wrinkles and fine lines, “crow’s feet,” age spots, light acne scars, and undesired pigmentation that may appear on the skin over time. In general, good candidates are adults who are in good physical health, with realistic expectations for the outcome of their Skin Treatment. People who do not have enough available time to undergo more invasive skin resurfacing treatments such as dermabrasion, laser skin resurfacing, or heavy chemical peels may also be good candidates for microdermabrasion. Microdermabrasion is a non-chemical, non-invasive procedure that uses a spray of microcrystals to remove the outermost layer of dry, dead skin cells and reveal fresh, younger, and healthier-looking skin. Microdermabrasion also encourages th...
Read more

A Perspective on All This

I don't know this man but I ran into this heart felt article and I really had to share it. We can all relate to it. One way or another. Hope you feel it as much as I did:) "A Perspective on All This Sometimes God gets to call a time out, and while high school coaches get either 30 or 60 seconds, the Man gets as long as He needs, as long as it takes. Why this? Why now? To me, something had to do it and if not now, when? And if not this, then what? We’ve been crippled before – we survived Ebola and Y2K – and we’ll never forget the days of September 11th. Still, I recall September 12th, when perfect strangers hugged on the streets, when there were two-minute standing ovations to the National Anthem when the games began again. Now, as I’ve written, some don’t even bother to stand anymore. For some reason, we were chosen – we were the winning sperm cells – we get to play. We’ve enjoyed piano recitals and 4th of July celebrations, competing win, lose, or draw. We’ve got t...
Read more
Managing Sensitive And Acneic Skin By Mari Bozozo Although having both sensitive and acneic skin is not necessarily a mutually exclusive occurrence, it is more common than not for a person to have both. Yes, some of you may have acneic skin, but are not necessarily sensitive. In your case, that is terrific! But for those of us who have bouts with both, it can be a particularly slippery slope in dealing with it. I have had very sensitive skin for as long as I can remember. The horrors that I have suffered were thankfully not repetitive once I pinpointed the culprits. From those episodes, I learned to take better care of my skin by the process of elimination going forward. One of the main perpetrators for me was the chemical preservative Oxybenzone, a common ingredient found in commercial sunscreens. Without having prior knowledge of my allergy to this ingredient, I recall slathering it on practically all of my body in preparation for a fun day at an amusement park many moon...
Read more

Keeping Acne At Bay During The Summer

Keeping Acne At Bay During the Summer By Mari Bozozo The Dog Days of Summer are undoubtedly here. Along with the long lazy days, beachcombing, sunbathing, and buying our fair share in stocks of bug repellent sprays and antihistamines, we must also tango with the soaring temperatures. And if you’re not blessed enough to reside in areas such as the west coast or the southwest, the heat becomes especially unbearable when coupled with oppressive humidity. Of course, the challenges become amplified for the acne sufferer. Sigh. Is Autumn here yet?! As you may tell, Summer is not my favorite season, and for the reasons mentioned above. However, as someone with a propensity toward challenged skin, I am determined to navigate my way through it, regardless of the darts that the sun rays and the relentless dew points throw at me. One way that I do this is by trying my hardest to keep my sweat to a minimum, particularly when exercising. This is why I avoid any vigorous activity that involves be...
Read more
Acne Prescription Medicine- Is It Really Worth It? By Mari Bozozo As chronic acne sufferers, we’ve all been there at some point or another. After trying everything under the sun to absolve ourselves of a seemingly lifetime sentence with this issue, in a fit of despair, we go to a dermatologist with our proverbial fingers crossed in the hopes that we will find a permanent solution, putting an end to our miseries. It would not be an exaggeration to say that I have tried every medication imaginable and under the sun. From antibiotics such as Tetracycline, Minocycline, and Dioxycycline, to the Vitamin A derivative Isotretinoin, I’ve exhausted every possibility, and in vain, might I add. From experiencing antibiotic resistance, allergic reactions, ineffectiveness, to downright playing Russian Roulette with my health on account of the hazards involved, I had to wonder if any of it was truly worth it. Take the Isotretinoin that I used, for example. I felt that for every day that I took it,...
Read more

What About Men With Acne?

What About Men With Acne? By Mari Bozozo As a woman, I know all too well that the lot of us are subjected to acne for a plethora of reasons, with hormonal imbalances heading at the top of the list. This would not only explain our cyclical skin eruptions but why we appear to be the sex that appears to struggle with it at a higher rate, thus making us far more vocal about this issue. But what about men with acne? While I believe that they are just as susceptible to it as women, it appears that they adopt a stance of silence and inaction toward it. Thus, resulting in more challenges dealing with it. Certainly, I am not undermining a woman’s insufferable experiences with acne. If that were the case, I’d be undermining my very own. However, if I’m to do a “comparative analysis” in regards to which sex is at a more disadvantage in having acne, I’d be compelled to admit that it very well may be men. Ponder over this for a moment: As women, what is the #1 go-to weapon in our arsenal to eithe...
Read more