Amazon's Counterfeit Game


It is no secret that Amazon’s online purview is boundless. The sheer mass of consumers is staggering, as is the amount of merchandise available for purchase. But success on such a broad scale can also come with its share of headaches and frustrations. Especially when sellers must deal with counterfeit products.


Here’s what typically happens. A counterfeiter, usually with the assistance of an international manufacturer, will monitor the most profitable items on Amazon — or close in on what’s trending — and make it their business to knock off the product. With similar product in hand the counterfeit seller will likely “hijack” the original product listing, the ASIN, and add their own counterfeit inventory.


Not only is counterfeiting unlawful, it also poses a threat to a seller’s livelihood. The quality of product will not be on par with the original and the consumer is likely to point their finger in the wrong direction.


Luckily, Amazon is vigilant — sometimes even litigious — when it comes to removing counterfeit sellers from their platform. However, there are measures that Amazon sellers should take to protect themselves and their products.


  • Register for Intellectual Property Protection: this will provide the seller with exclusive rights to their brand name and product ideas.
  • Utilize Amazon’s Brand Registry: provides sellers with exclusive control over their product listings while giving them tools to fight both counterfeiting and other intellectual property violations.
  • Don’t Back Down: Be proactive with any counterfeiting issues! Look into test-buys and how it can help you, especially if you haven’t registered for Intellectual Property Protection.


Amazon can be a wild and crazy place. Protect yourself and your company by taking the right precautions in fighting counterfeiters.

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