Build Out Your Business with Amazon Business
Amazon Business is a wholesale marketplace geared towards growing online sales for sellers by helping them broaden their B2B reach. The service helps the seller reach other businesses, large and small, while also helping to forge relationships with other enterprises such as colleges, hospitals, government agencies and nonprofits.
The idea behind Amazon Business is wholly expansion ... with little fuss. It is a chance for sellers to reach other business-only customers without the financial headache of additional fees or charges. Plus, sellers can ship directly from Amazon warehouses by taking advantage of the Fulfillment by Amazon services.
To take advantage of Amazon Business, the seller must have an exemplary online-selling record. The Amazon Seller account can also be used for the Amazon Business Seller program, and the business-only prices will display solely to verified business buyers.
Success using this platform depends on a complete seller profile, wherein the seller can highlight ownership of their brand and the quality of their product. Consider implementing all the bells and whistles that come complementary with the Amazon Business platform: throw in some banners, some logos, be as descriptive as might be palatable to your business customer.
Referral fees are based on a percentage of however much Amazon charges per product. Business customers will pay lower fees — it could be around 6% — on large transactions in certain B2B categories.
With the service now available to business customers in the U.S., UK and Germany, Amazon Business is another opportunity for sellers to take advantage of the tremendous B2B e-commerce market.
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