Amazon ASIN change Notification:What to do

A positive customer experience, in Amazon’s eyes, is paramount. Incidents where products are sold that don’t match the details provided typically ends up with a suspended account if the situation is not swiftly rectified. Should you receive a notification from Amazon stating “Amazon.com ASIN Change Notification” or “Amazon.com ASIN Merge Notification,” this means that a detail has been changed on one of your products, and immediate action might need to be taken on your part.
Now, receiving this notice does not necessarily mean there is an issue with the product. Often times, it is alerting you that the wording of the product’s title or description has been adjusted to increase desirability. In these instances, no further action is needed.
In any case, be proactive. The email will specify the changes. It is on the seller to visit the listing on Amazon and confirm that no details have been altered (i.e. weight, measurements, etc). If in the event details have been altered incorrectly, it is incumbent on the seller to deactivate the listing (change to Merchant Fulfilled) and create a case with Amazon. Rather than pointing out the error to Amazon, it is in your best interest to focus on correcting the listing in a timely manner.
Since the last thing any seller wants is an unsatisfied customer, it is strongly suggested not to sell this particular product until the listing is corrected by Amazon. Create a new listing for the item or request a refund. This also stands for incorrect listing merges. Follow the same steps and work on re-separating the ASIN’s.
It is best to circumvent an issue whenever possible — especially if it means avoiding the complaint of your customer and a suspended account.

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