Emojis are taking over — in emails, texts, the movies, and now even in your Amazon product descriptions! It is a gimmick to be sure, but one that is thought to be designed to give your more competitive items (beauty products and vitamin supplements for instance) a slight edge. While strong product copy is always encouraged, adding emojis to the mix has the potential to sway undecided customers in your favor and possibly even increase your click-through rate [CTR].
Directions:
- Log on to Seller Central. Click “advertising” → “Promotions” then “Create” under “External Benefits.”
- Select the products that you would like to customize with promotional messaging.
- Set the schedule for when you want to display the text; it’s suggested to leave this running continuously unless the promotion is time sensitive.
- Refer to the screenshot below for the correct settings:
The promotional messaging will now be displayed on the SERP, and depending on your settings when creating the promotion, possibly the checkout page and detail page. The tactic is mainly employed to catch the buyer’s eye; it is not meant to be used for advertising deals or discounts. Those types of promotions will need to be created separately.
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